Competitive Strategy: Techniques for Analyzing Industries and Competitors. Michael E. Porter

Competitive Strategy: Techniques for Analyzing Industries and Competitors



Download Competitive Strategy: Techniques for Analyzing Industries and Competitors



Competitive Strategy: Techniques for Analyzing Industries and Competitors Michael E. Porter ebook
Publisher: Free Press
Page: 432
ISBN: 9781416590354

Chapter 1: The Structural Analysis of Industries The essence of formulating competitive strategy is relating a company to its environment. Although the relevant environment is very broad, encompassing social as well as economic forces, the key aspect of the firm's environment is the industry or industries in which it competes. Industry structure has a strong influence in determining the competitive rules of the game as well as the strategies potentially available to the firm. Forces outside the industry are significant primarily in a relative sense; since outside forces usually affect all firms in the industry, the key...

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